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Today I want to tell you about something that many people see as “success,” but which actually stems from a very deliberate choice. 👉 How I came to collaborate with Real Madrid. It wasn’t a stroke of luck. It wasn’t “being in the right place at the right time.” It was the result of one thing: standing out. Who I am I’m Teo KayKay, a Creative Designer. I work in the world of wine and champagne, and over the years I’ve built projects that combine art, design, and storytelling.

Why Many Artists Don’t Sell (Even Though They’re Extremely Talented) It’s something I see all the time. Extremely talented artists. Incredible technique. Beautiful works. And yet they don’t sell a thing. The problem is almost never the quality. The problem is the system surrounding art. First problem: no one knows you exist. You could be the best artist in the world. But if no one sees your work, nothing happens. Today, art also thrives on: content, visibility, storytelling, and online presence. That’s not enough

Many artists think you need thousands of followers to sell art. That’s not true. The first sales almost always come before you become well-known. And they often come much more easily than you might imagine. The problem is that many artists make this mistake: they wait until they feel “ready.” The truth is, you’ll never feel ready. The first sale is always the hardest. The first sale isn’t just financial. It’s psychological. It means that someone has decided that: your

Sooner or later, it happens. You start publishing, selling, making a name for yourself… and someone copies you. A similar design. An idea that’s “coincidentally” identical. A style too close to be a coincidence. The question always comes down to this: “Can I do anything about it, or do I just have to put up with it?” Let’s set the record straight, without scaremongering or legal jargon. Intellectual property exists, but it’s not always enough. In theory, the law protects artistic works from the moment they are created. This means that, s

This is the question that always comes up at the beginning: “Okay, but where do I start to find my first clients?” The answer isn’t: creating a thousand social media profiles, waiting for someone to discover you, or uploading random work in the hope of a lucky break. Finding your first clients is a process, not a one-time event. The first mistake: looking for clients without knowing who you’re talking to. Before you even ask yourself where to find clients, you need to clarify one thing: 👉 who is your ideal client? If you don’t know: who comp

Being an artist doesn’t mean working for free. Yet, this is exactly what happens to so many of them. Not because they aren’t talented. But because they don’t know how to handle the payment process. Let’s talk about this in practical terms. The problem isn’t the client. It’s how you present yourself. Many artists are afraid to: ask for an advance, talk about money, or set clear terms. The result? 👉 Work delivered 👉 Late payments 👉 Awkward silences. The truth is simple: if you don’t provide a structure,

This is one of the questions I’m asked most often: “Can I sell my artwork without a VAT number?” “Do I need to issue a receipt or an invoice?” The short answer is: it depends on how you sell. Now I’ll explain it to you in a simple, practical, and honest way. Selling art occasionally ≠ making a living from art. First fundamental distinction. 👉 Occasional sales 👉 Regular business activity If this difference isn’t clear to you, you risk getting confused (or making mistakes). When a VAT number is NOT required In Italy, a VAT number is not required

When it comes to personal branding, many artists immediately think of: a logo, a color palette, a “beautiful” Instagram feed. And that’s where the first big mistake lies. 👉 A personal brand isn’t about how you look. It’s the reason why someone chooses you over someone else. A personal brand exists even if you don’t build it. Whether you like it or not, you already have a personal brand. The difference is that it can be: accidental, or intentional. If someone looks at your profile today, your

I’ll tell you straight up, without beating around the bush. If your art isn’t selling, in most cases the problem isn’t the quality of your work. I know this statement is hard to hear. Because it’s easier to think that “the market doesn’t get it,” that “social media is holding me back,” or that “the market is saturated these days.” But after years of making a living from my creativity, one thing I’ve understood clearly:👉 no one buys what they don’t understand. Being good isn’t enough anymore. Today, the world is full of talented artists

Let me be clear, without beating around the bush: we’re artists, but don’t pretend you’re not interested in money. Because if you’re not making money, tell me something very simple:👉 how do you support your art? How do you pay for instruments, equipment, software, travel, taxes, courses, and books? How do you invest in yourself? How do you grow? The truth I see every day in my community If you haven’t figured it out yet, I run a community with hundreds of artists. Every day I receive messages, stories, and venting.

Being an artist today seems to mean only one thing: adapting to trends, posting every day, always appearing smiling, high-performing, and successful. But let me say this clearly: all of this is hell. ❌ Being an artist doesn’t mean becoming a public figure. It doesn’t mean chasing trends that don’t represent you, doing ridiculous dances, or faking enthusiasm just to get views. Yes, I’m often invited to talks and speeches because of my persona, but this is ar

This is one of the questions I get asked most often: “Teo, where’s the best place to sell my creations online? Is Etsy or Artsy better?” And the answer, as is often the case, is: it depends on who you are and what you sell. About Me My name is Teo KayKay; I’m the world’s first Champagne & Wine Creative Designer. I collaborate with Real Madrid, Berlucchi, Signorvino, and Enrico Bartolini. Over the years, I’ve experimented with various platforms and sales strategies to help other creatives find their niche.

December is the month of resolutions. Everyone says, “Starting next year, I’ll change,” “I’ll get my life in order,” “I’ll start taking myself seriously.” But the truth is, you don’t have to wait until January to get started. All it takes is one small step—today. Who I am My name is Teo KayKay, and I’m the world’s first Champagne & Wine Creative Designer. I collaborate with Real Madrid, Berlucchi, Signorvino, and Enrico Bartolini. And if there’s one thing I’ve learned, it’s that the turning point comes when you stop waiting for “the m

Christmas is coming, and every year I get asked the same question: “Teo, what could I give an artist—or myself—to stay motivated and grow in my work?” My answer is always the same: treat yourself to something that helps you take a step forward. About Me My name is Teo KayKay; I am the world’s first Champagne & Wine Creative Designer. I collaborate with Real Madrid, Berlucchi, Signorvino, and Enrico Bartolini. Over the years, I’ve learned that talent and inspiration alone aren’t enough

It happens to everyone. You’ve poured your heart and soul, time, and sleepless nights into a creation, and… then you get the message: “It’s beautiful, but can you give me a little discount?” Who I am My name is Teo KayKay; I’m the world’s first Champagne & Wine Creative Designer. I collaborate with brands like Real Madrid, Berlucchi, and Enrico Bartolini.My works are collected by artists, chefs, and international celebrities, but even I—back when I was starting out—was asked for a discount. At first, I admit, I almost always said yes.

Putting a price on your art is one of the hardest moments for any creative person. You ask yourself, “What if I’m asking for too much?” or “Who will buy it at that price?” And so you end up selling yourself short. About Me My name is Teo KayKay, and I’m the world’s first Champagne & Wine Creative Designer. I collaborate with brands like Real Madrid, Berlucchi, Enrico Bartolini, and Signorvino, and over the years I’ve learned that setting the right price for your work is a form of respect—toward yourself and toward

Let me explain what really happens after you reach €2,000 in sales or 30 transactions. Today I want to talk to you about something that many artists and artisans don’t know, but that can make the difference between sleeping soundly and facing unpleasant surprises. Who I am My name is Teo KayKay, and I’m the world’s first Champagne & Wine Creative Designer. I collaborate with brands like Real Madrid, Berlucchi, Enrico Bartolini, and Signorvino, and for years I’ve been helping other creatives turn their art into a real job

Do you know what I hear most often from artists and creatives? “I’m embarrassed to speak in front of the camera. I don’t have time. I’m not good at it. I don’t like how I look on video.” Let me let you in on a secret: nobody likes how they look on video. And almost nobody likes the sound of their own voice when they hear it back. My name is Teo KayKay; I’m the world’s first Champagne & Wine Creative Designer. I collaborate with brands like Real Madrid, Berlucchi, and Enrico Bartolini (3 Michelin stars). My works are collected

Before you think about sales, you have to build yourself up. I’ve been painting since 1992. I left a career in management to make a living from my creativity. Today I’m a Creative Designer: I draw by hand, create labels, packaging, illustrations, events, and storytelling. My life is made up of projects that didn’t exist before. I’ve collaborated with brands such as Real Madrid, Berlucchi, Enrico Bartolini, Signorvino, and many others. My works have been purchased by Hollywood actors,